Internet Marketing Industry Research Reference

Local SEO References:

1 comscore (2012, March) comScore Releases February 2012 U.S. Search Engine Rankings Retrieved from http://www.comscore.com/Insights/Press_Releases/2012/3/comScore_Releases_February_2012_U.S._Search_Engine_Rankings

2 Search Engine Land (2012, March). Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations Retrieved from http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

 

Online Reputation Management References:

1 Harvard Business School (2011, October 4). Reviews, Reputation, and Revenue: The Case of Yelp.com. Retrieved from http://hbswk.hbs.edu/item/6833.html

2 Search Engine Land (2012, March). Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Retrieved from http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

3 PRWeb (2011, March) One-In-Five U.S. Consumers Say Bad Customer Experience Leads Them to Switch Brands, According to Satmetrix Study. Retrieved from http://www.prweb.com/releases/2011/NetPromoter/prweb5191644.htm

 

Mobile Marketing References:

1 comScore (2012, September 19). From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market? Retrieved from http://www.comscore.com/Insights/Press_Releases/2012/9/Retailers_Carving_Out_Space_in_the_M-Commerce_Market

2 eMarketer. (2012, November 27). Trends for 2013: Making Mobile-First a Priority. Retrieved from http://www.emarketer.com/Article.aspx?R=1009503&ecid=a6506033675d47f881651943c21c5ed4#YGVFACZJz7Qijrzw.99

3 Google. (2011, April). The Mobile Movement. Retrieved from http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

4 Microsoft. (2011, March 21). The Growth of Mobile Marketing and Tagging. Retrieved from http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx

 

What is SEO References:

1 AgentSEO (2010, December). Click Distribution & Percentages by SERP Rank Retrieved from http://www.agent-seo.com/seo/click-distribution-percentages-by-serp-rank/

 

Mobile Internet Marketing Crucial to Business References:

1 comScore (2012, September 19). From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market? Retrieved from http://www.comscore.com/Insights/Press_Releases/2012/9/Retailers_Carving_Out_Space_in_the_M-Commerce_Market

2 eMarketer. (2012, November 27). Trends for 2013: Making Mobile-First a Priority. Retrieved from http://www.emarketer.com/Article.aspx?R=1009503&ecid=a6506033675d47f881651943c21c5ed4#YGVFACZJz7Qijrzw.99

3 Google. (2011, April). The Mobile Movement. Retrieved from http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

4 Google. (2011, June). Global Insights on Smartphone Users & Mobile Marketers. Retrieved from http://www.thinkwithgoogle.com/insights/library/studies/global-insights-smartphone-users-and-the-mobile-marketer/

5 Microsoft. (2011, March 21). The Growth of Mobile Marketing and Tagging. Retrieved from http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx

 



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