Search Engine Optimization Blog
There’s a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that’s not true: There are lots and lots of tricks to being seen on Google and other services, and SeeYouSEO has them all up our sleeve.
It’s nothing magical. Our first trick is to get to know our client – especially our client’s on-line presence – very well, so that we have a complete, comprehensive and well-rounded understanding of our client’s suite of services, selling points, target markets, geographical coverage, goals, unique and distinguishing factors. From that knowledge, we continually apply the latest SEO techniques and strategies to ensure the client’s website is rated and ranked favourably and highly whenever anyone searches for anything like it.
Keywords are key, as the word implies. SeeYouSEO digs deep, uncovering the full … Read More »
Yelp Review Filter Has Significantly Damaged (and Helped?) Local Businesses
We have heard from a very large number of disgruntled local companies that have been negatively impacted by the Yelp review filter. The typical story is:
We got a bad review on Yelp.
We asked our clients to post (hopefully, positive) reviews on Yelp.
The good reviews get filtered and are not displayed.
Web searchers only see the bad review(s).
We are losing business.
In an open forum like Yelp or Google+, there is no validation of legitimacy. Would the bad reviews pass arbitration? How many reviews are actually legitimate? Who knows? It really does not matter. Open review forums are here to stay. These forums do hurt legitimate businesses when targeted by false, fake or exaggerated reviews with a negative agenda. At the same token, the Yelp review filter has … Read More »
How to Keep Your Website Up in the Search Engine Ranking
What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip from the first page to the second? How can you stay on top of your website search engine ranking, so that you don’t fall into digital obscurity? There are some things you can do to make sure you stay on top and are easily found when someone does a search for the products and services you offer.
Here are some suggestions for keeping your position in the digital marketing game:
Update your content. If you haven’t looked at your “About” page or your “Services”, spend some time updating your pages so everything is relevant and timely. Make sure your page heading, sub headings and body text are consistent. Search engine … Read More »
How to Keep Your Website Ranking in the Search Engines
What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip from the first page to the second? How can you stay on top of your positioning so that you don’t fall into digital obscurity? There are some things you can do to make sure you stay on top and are easily found when someone does a search for the products and services you offer.
Here are some suggestions for keeping your position in the digital marketing game:
Update your content. If you haven’t looked at your “About” page or your “Services”, spend some time updating your pages so everything is relevant and timely. Make sure your page heading, sub headings and body text are consistent. Search engine crawlers are searching for … Read More »
Tying it all Together
It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. In the last blog we talked about what we do on the website itself to improve your search engine rankings, or On-Site SEO. As a Northern Virginia SEO company, SeeYouSEO works with local businesses to improve their Google, Bing, and Yahoo rankings and help them get more clients and customers. This week we are focusing on Off-Site or Off-Page SEO.
There is a common misconception that SEO is only about optimizing your website. In reality the majority of SEO work relies on Off-Site SEO. Once your website is fully optimized with the proper keywords, alt tags, and headings, you can direct your attention to building your presence online on a wider plane. Using other … Read More »
Keywords are Critical for SEO
This is a guest blog, written by our social media partner, Andrea Howard with Social Media Maxima, an inbound marketing and social media management company in Northern Virginia.
You have probably heard the term “keyword” used in reference to websites and blogging but you may not be clear on how or why they are so important. Because keywords are so elemental to how people find your business when they search online, we are going to go over some basics to help you understand their value. In this blog we describe and define keywords so you will have a good understanding of how companies like See You SEO use them to help your business get found online. Because this is such a full topic, we will focus on basics in this article, and get more complex with issues, … Read More »
White Hat vs. Black Hat SEO
At SeeYouSEO, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company is using the right kind of SEO strategy for your business? In this blog we will talk about the difference between these two types of SEO strategies and why we are so adamant about our choice. In an area where business practices are taken seriously, we stand by our decision to help business owners boost their online presence in an ethical manner. We are talking about Black Hat SEO first, since those techniques set a negative standard and help us define how to organize our work in ethical contrast.
Black Hat SEO refers to strategies that SEO companies employ to aggressively target search engines as … Read More »
This blog describes Google Glass. See our other blog about “Google Glass Impact on SEO and Social Media.”
For those of you who believe Google is taking over the world, this is one more indication that you are right. Google Glass is a revolutionary invention (of eyeglasses) that takes the ease and convenience of computer usage to whole new level…on your face. The small screen sits on the side of a bar coming out from an earpiece, so it does not obstruct your view. They can be worn while doing other things and the screen is activated on voice command, similar to the voice command technology on smart phones. The application of this technology would be similar to how people are now using smart phones, to get directions, take pictures, record video, look up information on the internet, and engage in … Read More »
Google Glass Makes Internet Marketing and SEO Focus on Geolocation, Social Media and Verbal Search Terms
SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and “as spoken” search terms. Google Glass, a Heads Up Display (HUD) mounted on eyeglass frames, is believed to become the hot fad gadget of 2013 and 2014. What will it mean for search engine optimization? Google Glass pushes SEO further into its need to focus on local SEO, maps and social media, which really got pushed in that direction from the iPhone in 2007. Google Glass will not just further the trend towards mobile, quick, on-demand information access, it will make it effortless. The camera has been reported to be activated and take a picture within one second versus the time to get out your cell … Read More »
In-house SEO for Software Companies Usually Fails!
Software Company CTO Says (to his demise), “I will handle the SEO. I built our software. My team will easily handle search engine optimization.”
SEO for software companies, whether developing enterprise, desktop or web-based software applications, typically is a failure. I know, because I founded and was CTO for a national software company for 12 years (C2Logix; no, that’s not my pic on the right…close, maybe). We did great SEO and it was the primary source for new leads. It was very time consuming. However, most of our competitors and colleagues botched their SEO campaigns or did no SEO at all for their company.
Here are some of the common mistakes doing in-house SEO for software companies. Many of these pitfalls are not unique to software developers, but software companies have the unique situation where they … Read More »